All three platforms favour vertical 9:16 video at 1080×1920 pixels. Keep text and faces inside the central safe zone, away from the top and bottom interface overlays. Always add captions. Maximum lengths change often, so check each platform's help centre before you plan long-form vertical content.
Safe zones matter more than resolution
Each app overlays usernames, captions, buttons and progress bars on the top and bottom of the frame and down the right-hand side. Keep titles, subtitles and key product shots in the central area, roughly the middle two-thirds vertically, and clear of the right edge.
- Keep burned-in text away from the bottom fifth of the frame
- Leave the right-hand edge clear for like and share buttons
- Put the hook in the first 1–2 seconds
- Burn in captions: many people watch muted
- Design a cover frame that works as a thumbnail
One edit, three platforms
Edit one master, then make small platform versions: swap the on-screen call to action, adjust the length to what each platform rewards, and remove other apps' watermarks, since platforms may show watermarked re-uploads to fewer people.
Check before you plan long videos
Maximum lengths for vertical video have changed several times recently. Confirm current limits in each platform's help centre before planning a series.
Relevant for: Restaurants & cafés · Coaches & educators · Hotels, homestays & travel · YouTubers & creators
