Self-initiated studio concept

After Hours.

Video

The city has another story.

After Hours branded cover artwork: Empty blue-hour streets and rain-lit architectural details
Nine-second silent motion study / Editorial campaign compositionYUPSILAN / CONCEPT STUDY

The starting point

A rhythm found between the frames.

A nocturnal campaign follows a city after sunset, turning fleeting urban moments into a coherent short film with a distinct mood and narrative rhythm.

Designed for

Culture-led brands and viewers drawn to atmospheric visual storytelling.

Discipline

Video editing
Self-initiated concept exploration, not a client commission. The imagery is generated and art-directed to demonstrate a creative direction; business results are not claimed.
After Hours branded context artwork: Empty blue-hour streets and rain-lit architectural details
Editorial layout and visual identity in use.
After Hours branded detail artwork: Empty blue-hour streets and rain-lit architectural details
Product detail and supporting campaign creative.

The visual direction

From passing moments to a connected story.

Blue-hour streets, warm window light, rain, and a deliberate filmic palette connect the motion, material details, and campaign compositions.

After Hours branded campaign artwork: Empty blue-hour streets and rain-lit architectural details
A portrait campaign, ready for its own format.

The thinking

A clear idea.
A connected expression.

The nine-second film combines three branded cinematic compositions with measured transitions to build a nocturnal mood. A companion campaign composition translates the same story into a still frame.

Explored in this study

  • Nine-second silent motion study
  • Editorial campaign composition
  • Colour and typography direction
  • Short-form campaign treatment

Motion study

A little movement.
A different feeling.

A nine-second silent study, composed from the branded campaign artwork.

A nine-second silent edit brings three finished campaign compositions together with soft transitions.

An art-direction study, not filmed footage or a production-ready 3D animation.

Next possibility

Orbit

Motion / Studio concept

Orbit concept preview

Let’s build what’s next

Your next move.
Our next project.

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