Self-initiated studio concept
Daybreak.
A fresh start, in every format.
The starting point
One campaign. A connected collection.
An imagined citrus beverage launch needs a recognisable social presence. The concept translates one optimistic campaign idea into a coordinated family of feed, story, and carousel assets.
Designed for
Lifestyle audiences discovering a new everyday drink through visual content.
Discipline
Social content ↗
The visual direction
An idea that travels across the feed.
Sunlight, citrus, and saturated orange balanced with clean space. The energy is playful, with the product always easy to identify.
The thinking
A clear idea.
A connected expression.
Bright product photography becomes the anchor. Crops and message hierarchy adapt to different formats, while repeated visual cues keep the launch recognisable throughout the feed.
Explored in this study
- Original campaign composition
- Nine-second silent product study
- Feed and story art direction
- Launch message system
Motion study
A little movement.
A different feeling.
A nine-second silent edit brings three finished campaign compositions together with soft transitions.
An art-direction study, not filmed footage or a production-ready 3D animation.
Next possibility
Object Study 01
3D / Studio concept
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