yupsilan.Arrange a call

Self-initiated studio concept

High Summer.

Social ↗

A brighter kind of refreshment.

High Summer branded cover artwork: Coral beverage packaging and turquoise pool water
Social campaign system / Launch carouselYUPSILAN / CONCEPT STUDY

The starting point

Refreshment with a point of view.

An imagined citrus drink launch needs a social world with the confidence of a fashion campaign and the spontaneity of an afternoon by the water.

Designed for

Optimistic, culture-led audiences discovering products through visual storytelling.

Discipline

Social content ↗
Self-initiated concept exploration, not a client commission. The imagery is generated and art-directed to demonstrate a creative direction; business results are not claimed.
High Summer branded context artwork: Coral beverage packaging and turquoise pool water
Editorial layout and visual identity in use.
High Summer branded detail artwork: Coral beverage packaging and turquoise pool water
Product detail and supporting campaign creative.

The visual direction

Sunlight becomes the graphic system.

Pool blue, grapefruit coral, warm limestone, and sunlit cream create a vivid but polished summer palette.

High Summer branded campaign artwork: Coral beverage packaging and turquoise pool water
A portrait campaign, ready for its own format.

The thinking

A clear idea.
A connected expression.

One bright product moment expands into bold crops, rhythmic carousels, and tactile still lifes. Every format feels related without repeating the same composition.

Explored in this study

  • Social campaign system
  • Launch carousel
  • Story compositions
  • Art-directed product stills

Next possibility

Northline

Websites / Studio concept

Northline concept preview

Let’s build what’s next

Your next move.
Our next project.

Tell us what you need. We’ll help you find the right scope, creative direction, and next steps.

Arrange a callOr tell us about your project
Based in India. Working everywhere.GOOD THINGS START WITH A CONVERSATION ↗