Self-initiated studio concept

Aura One.

Websites ↗

Less noise. More room.

View live demo (opens in a new tab)Working site · scroll motion and sound. Best on desktop with sound on.
Aura One branded cover artwork: Aluminium wireless headphones on concrete in daylight
Live single-product website / Product photography directionYUPSILAN / CONCEPT STUDY

The starting point

One product. Every detail.

Imagined brief: a consumer audio brand is launching one flagship pair of headphones and needs a single-product page that sells the object as well as the specs.

Designed for

Product buyers comparing premium headphones, and D2C brands planning a launch.

Discipline

Website design & development ↗
Self-initiated concept, not a client commission. The brand is fictional; the website is real, working code you can open and use. Business results are not claimed.
Aura One branded context artwork: Aluminium wireless headphones on concrete in daylight
Editorial layout and visual identity in use.
Aura One branded detail artwork: Aluminium wireless headphones on concrete in daylight
Product detail and supporting campaign creative.

The visual direction

A launch page that lets people hold it.

Ice, aluminium, graphite and midnight with one cobalt accent. Clean daylight on concrete and aluminium, Geist type and quiet synth sounds.

Aura One branded campaign artwork: Aluminium wireless headphones on concrete in daylight
A portrait campaign, ready for its own format.

The thinking

A clear idea.
A connected expression.

Studio photography of one consistent product model carries the page. A split hero leads into material close-ups, a pinned photo story that turns the headphones over, a midnight chapter that explains noise cancelling in numbers, a colourway switcher, a parts flat-lay and a clear spec table before pre-order.

Explored in this study

  • Live single-product website
  • Product photography direction
  • Colourway switcher and spec system
  • Launch page sound design

Screen capture

See it move.
Then open it yourself.

A silent screen capture recorded from the live site.

A silent screen capture of the live Aura One site: the hero, the turn-over photo story, the noise-cancelling chapter and the colourway switcher.

Open the live site

Next possibility

Ember & Oak

Websites / Studio concept

Ember & Oak concept preview

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