Self-initiated studio concept

Mineral House.

Branding

Daily rituals, distilled.

Mineral House branded cover artwork: Amber skincare bottles and botanical packaging
Brand world / Packaging directionYUPSILAN / CONCEPT STUDY

The starting point

Care, made visible.

An imagined botanical skincare line needs an identity that could hold scientific care and Mediterranean warmth in the same hand.

Designed for

Ingredient-conscious customers drawn to quiet luxury and useful daily rituals.

Discipline

Brand identity
Self-initiated concept exploration, not a client commission. The imagery is generated and art-directed to demonstrate a creative direction; business results are not claimed.
Mineral House branded context artwork: Amber skincare bottles and botanical packaging
Editorial layout and visual identity in use.
Mineral House branded detail artwork: Amber skincare bottles and botanical packaging
Product detail and supporting campaign creative.

The visual direction

A brand shaped by matter and light.

Travertine, olive, amber glass, and sun-washed cream form a restrained world that feels both elemental and refined.

Mineral House branded campaign artwork: Amber skincare bottles and botanical packaging
A portrait campaign, ready for its own format.

The thinking

A clear idea.
A connected expression.

The system begins with material honesty: tactile papers, mineral colour, understated packaging, and a photographic language shaped by natural light.

Explored in this study

  • Brand world
  • Packaging direction
  • Campaign art direction
  • Social launch system

Next possibility

High Summer

Social / Studio concept

High Summer concept preview

Let’s build what’s next

Your next move.
Our next project.

Tell us what you need. We’ll help you find the right scope, creative direction, and next steps.

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