Self-initiated studio concept

Pulse.

Apps ↗

Small habits. Big streaks.

Pulse branded cover artwork: A fitness app with lime-green activity rings on a smartphone
App UX and user flows / Dashboard, workout and habit screensYUPSILAN / CONCEPT STUDY

The starting point

One ring. One number. Every day.

Imagined brief: a fitness start-up wants an app that turns daily movement into a habit, without the guilt and clutter of most fitness trackers.

Designed for

Busy people who want to move more every day, not train for a marathon.

Discipline

Mobile app design & development ↗
Self-initiated concept exploration, not a client commission. The imagery is generated and art-directed to demonstrate a creative direction; business results are not claimed.
Pulse branded context artwork: A fitness app with lime-green activity rings on a smartphone
Editorial layout and visual identity in use.
Pulse branded detail artwork: A fitness app with lime-green activity rings on a smartphone
Product detail and supporting campaign creative.

The visual direction

A fitness app that feels like encouragement.

Charcoal screens with lime-green rings, large numerals and soft sand-coloured photography for the brand.

Pulse branded campaign artwork: A fitness app with lime-green activity rings on a smartphone
A portrait campaign, ready for its own format.

The thinking

A clear idea.
A connected expression.

The home screen shows one ring and one number: today's progress. Workouts, habits and weekly streaks are one tap away, and nothing else competes for attention.

Explored in this study

  • App UX and user flows
  • Dashboard, workout and habit screens
  • Clickable prototype
  • App-store screenshot set

Next possibility

Tiffin

Apps / Studio concept

Tiffin concept preview

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