Self-initiated studio concept

Tiffin.

Apps ↗

Home-cooked, delivered.

Tiffin branded cover artwork: A steel tiffin of home-cooked food and a meal delivery app
App UX and ordering flow / Kitchen, menu and tracking screensYUPSILAN / CONCEPT STUDY

The starting point

Like lunch from home. Because it is.

Imagined brief: a meal service connects home cooks with office workers and students who miss home food, and needs an app that makes ordering feel personal.

Designed for

Office workers, students and families who want everyday home-style meals, not restaurant food.

Discipline

Mobile app design & development ↗
Self-initiated concept exploration, not a client commission. The imagery is generated and art-directed to demonstrate a creative direction; business results are not claimed.
Tiffin branded context artwork: A steel tiffin of home-cooked food and a meal delivery app
Editorial layout and visual identity in use.
Tiffin branded detail artwork: A steel tiffin of home-cooked food and a meal delivery app
Product detail and supporting campaign creative.

The visual direction

Three taps to tomorrow's lunch.

Warm orange, cream and deep green, steel tiffin carriers and bright daylight food photography.

Tiffin branded campaign artwork: A steel tiffin of home-cooked food and a meal delivery app
A portrait campaign, ready for its own format.

The thinking

A clear idea.
A connected expression.

Each home kitchen has a face, a weekly menu and honest portion photos. Ordering tomorrow's lunch takes three taps, and live tracking shows when the tiffin is on its way.

Explored in this study

  • App UX and ordering flow
  • Kitchen, menu and tracking screens
  • Clickable prototype
  • Launch campaign visuals

Next possibility

Northline

Websites / Studio concept

Northline concept preview

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