Self-initiated studio concept
Saffron & Salt.
Spices worth the journey.
The starting point
From the market stall to the checkout.
Imagined brief: a family spice business wants to sell its single-origin spices online, in India and abroad, without losing the warmth of its market stall.
Designed for
Home cooks who care where their ingredients come from, and Indians abroad looking for familiar flavours.
Discipline
Website design & development ↗
The visual direction
Every jar with a story of where it came from.
Terracotta, saffron yellow and deep green, with warm overhead food photography and kraft-paper packaging.
The thinking
A clear idea.
A connected expression.
Products are grouped by dish and region, not just by name. Each product page shows origin, taste notes and a simple recipe, with delivery times and bundles close to the add-to-cart button.
Explored in this study
- Web store design concept
- Collection and product-page templates
- Recipe and bundle modules
- Mobile checkout journey
Next possibility
Stride
Websites / Studio concept
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