Self-initiated studio concept
Stride.
Built for the city.
The starting point
A store that moves as fast as the drop.
Imagined brief: an independent sneaker and streetwear label needs a web store that feels like its drops: bold, fast and made for mobile.
Designed for
Young, mobile-first shoppers who buy limited releases and follow the brand on social.
Discipline
Website design & development ↗
The visual direction
Bold product. Nothing in the way.
Black, white and concrete grey with one electric-orange accent, sharp studio lighting and heavy type.
The thinking
A clear idea.
A connected expression.
Big product photography leads, with sizes, stock and delivery shown before the shopper has to ask. Drop pages and a waitlist turn launches into events.
Explored in this study
- Ecommerce design concept
- Drop and collection pages
- Size and stock product layout
- Mobile-first checkout
Next possibility
Pulse
Apps / Studio concept
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